Coverage on the website of Dutch national public broadcast company NOS.

Oh my! An airplane landed safely!

Coverage on the website of Dutch national public broadcast company NOS.
Coverage on the website of Dutch national public broadcast company NOS.

Breaking news today: a Delta Airlines Flight from Paris to Detroit diverted to Amsterdam Schiphol and landed without a problem. Amazing stuff, according to just about all Dutch media, who are in fact clueless about aviation but all the more guided by money and even more stupidly, each other.

In a attempt to not miss out on a ‘dramatic developing story’ of an ‘impending horrifying crash’ involving ‘296 terrified and innocent’ passengers, all major Dutch media were quick to publish about flight DAL99, a Delta Airlines A330 on its way from Paris to Detroit. After take-off it experienced technical problems and the crew decided to divert to Amsterdam. This – and especially the fuel burning orbits circuit over the UK – was noticed by some tweeps on Flightradar24, was put on Twitter – and yep, a small media storm was born.

It resulted in cameras filming an uneventful, uninspiring landing. They could have known, because an aircraft experiencing flap problems – as was the story – is not a very big thing. It’s nothing at all, actually. And it wasn’t, really. Approach speed as seen on Flightradar24 was 141 knots. That’s excellent, right on the mark, probably not even a flap problem at all.

Dutch media seemed to have written this plane off already before it landed and the passengers’ only moan was being in Amsterdam and not in Detroit. Discussion about the ‘mysterious’ orbits over the UK, an escort from the French Air Force and even by a helicopter (yes!), possible hijack… yeah, we saw it all today, and Flightradar24 saw a great number of hits. Good on them.

Media want their journalists to be generalists these days, and the ridiculous stuff they put down the throats of their audience is the result of that. Specialists in editorial teams would prevent this ‘breaking news’ from hitting the screens. But no news equals no commercial value, which is why there is no room for specialists.

The media should be breaking bad habits, and not bring news that never was news in the first place.

© 2013 AIRheads’ Elmer van Hest